2020 Annual Conference and Gala - Presented by Upshift
November 23-24, 2020

conf 2020 Upshift Logo


The OHLA Annual Conference & Gala is scheduled to be an in-person and virtual, hybrid event November 23 & 24 at the Hilton Columbus at Easton!  We are excited to bring the lodging community together for this annual event. Watch out for our expanded HSMAI Sales Track highlighting revenue management, our ULO track with the hottest topics designed for owners & innkeepers, and a wide array of programming focusing on diversity, communication, & resiliency! With new guidelines and safety precautions, we are working hard to provide an experience that enables all of us to come together safely to grow, develop and celebrate our industry. To be the change we wish to see for the lodging industry, our community and the travel economy, we must remember -- #ItStartsWithUs.


Registration is Now OPEN!



Member Pricing:

Full Conference Attendee Registration - $290 

Additional Attendee Registration (after purchasing 1 Full Registration) - $240

Gala Only Attendee Registration - $110

Exhibitor Full Registration - $750

Exhibitor Additional Registration (after purchasing 1 Full Registration) - $240

Educator Full Registration - $290

Student Virtual Registration - $50

Virtual Attendee Registration - $190


Non-Member Pricing:

Full Conference Attendee Registration - $390

Additional Attendee Registration (after purchasing 1 Full Registration) - $340

Virtual Attendee Registration - $250


Overnight Accommodations

Reservations can be made at the Hilton Columbus at Easton for the evenings of Sunday, November 22 and Monday, November 23 at the rate of $119/ night.

Reserve your room here.


2020 OHLA Silent Auction sponsored by LandCare (formerly Woodland Environment)

etf logo LandCare Logo HHH logo primary 2

Help further our efforts to provide entree opportunities, education, and assistance to those who need it in our industry. Your contribution to the OHLA 2020 Annual Conference Silent Auction will help us do just that. When your make a donation to our silent auction the proceeds will benefit our Education & Training Fund which allows hotel associates finance their continuing education and allows them to further themselves in the performance of their duties. In addition, the funds beginning this year will also go to OHLA's Hospitality Helping Hands. This is a new initiative that was created to provide financial assistance and other support to members of our industry who have been displaced or impacted due to COVID-19. Through Hospitality Helping Hands, OHLA will deliver support to those in the most need.

Fill out our Donation Form Here.

Donations will need to be delivered to the OHLA's Offices no later than November 9, 2020.



COVID-19 Related Information

We understand that this may be the first time members have gathered in-person and that some may not be uncertain about participating in person. We want to ensure you that we are committed to health and safety of our guests and will follow all industry recommended guidelines in our venue.
Some changes you may experience:
  • There will be no cocktail hour on Monday evening. We will have a seated reception.
  • We will ask that attendees are in compliance with the state mask mandate. Attendees will be required to wear masks unless eating and/or drinking while seated.
  • Only a maximum of 4 individuals to a table, unless purchased as a table of 6
  • We ask that you remain 6ft from booths when visiting exhibitors
  • Tables will be spaced 6ft apart
  • Service Staff will be wearing masks and gloves
  • There will be sanitization stations around the entire property.
  • There will be no on-site registration.
  • Namebages and programs will be mailed to attendees.


A message before attending the OHLA Annual Conference

We will conduct the OHLA Annual Conference & Gala following Responsible RestartOhio Operating Requirements and the various guidelines and protocols recommended by the Ohio Department of Health, CDC, and other entities. Attendees will be required to wear masks unless eating and/or drinking while seated.

Prior to attending, all participants are asked to please perform the same type of health assessment screening as is required of your employees and recommended for guests and travelers.  Download the State of Ohio COVID-19 Guidance which includes steps for screening:

Take your temperature with a thermometer each day. If you have a fever at or above 100.4 degrees Fahrenheit, stay home. Also monitor for other symptoms of COVID-19, including coughing, shortness of breath, difficulty breathing chills, fatigue, muscle or body aches, headache, new loss of taste or smell, sore throat, congestion or runny nose, nausea or vomiting, or diarrhea, and stay home if they occur.

See additional information here

If you have traveled from states on the official Travel Advisory list, the state recommends that you self-quarantine after for 14 days leaving those locations.



Monday, November 23, 2020

11:00 AM  Registration Opens
12:00PM Exhibitor Load-In
3:00 PM Day 1 Education
  • Women in Lodging: What it Means to Be Resilient
  • Allied Member Insights: Annual Conference Edition
  • Next Steps for Safe Stays
4:00 PM
  • OHLA Group Community Service Project - Hosted by OHLA Membership Committee
  • ULO "Campfire" Compliant Reception
  • Owner / Mgmt Company Program - Invite Only
6:00 PM Ohio Stars of the Industry Gala Dinner

Tuesday, November 24, 2020

7:00 AM Registration Opens
7:30 AM
  • Exhibitor Experience & Silent Auction Open
  • Exhibitor and Attendee Breakfast
8:30 AM General Session: Speaking One Another's Language
9:30 AM Exhibitor Experience Break
9:45 AM Virtual Student Session: You are Doing It Wrong.
10:00 AM
  • Creating a Workplace They Never Want to Leave
  • Revenue Round Up - HSMAI Sales Recommended Session
  • "Unique" Cleaning Challenges - ULO Recommended Session
10:50 AM Exhibitor Experience Break
11:20 AM
  • Short-term Actions & Long-term Outcomes: A Diversity Horizon
  • The State of the Industry - HSMAI Sales Recommended Session
  • Marketing During a Crisis - ULO Recommended Session
12:20 PM OHLA Annual Business Meeting and Luncheon - Hosted by OHLA's Women In Lodging CONNECT
12:30 PM Silent Auction Closes
1:50 PM
  • Business Contingency & Continuity 
  • Revenue Management's Finest Hour? - HSMAI Sales Recommended Session
  • Protecting Your Business from Liability Threats & Other Hot Topics - ULO Recommended Session
2:40 PM Exhibitor Experience Break
3:00 PM General Session: Hope! #ItStartsWithUs
4:00 PM Auction Payout at Registration


2020 Annual Conference & Gala Sessions

What it means to be resilient?
Our industry and our world are facing the greatest challenges of our lifetime. How do we keep morale going and bounce back from this?


Allied Insights: Conference Edition
Back by popular demand is a conference prep edition of Allied Industry Insights. Allied Members receive tools and guidance they need to establish long lasting and successful relationships with lodging professionals. This session will provide an opportunity to preview the attendee list, discuss key targets, get an up-to-date hotel pipeline, and have your questions answered by a panel of lodging professionals. This is the best way to prepare for a successful conference – don’t miss it!


Next Steps for Safe Stays

Psa Safe Stay Seal Ohla Final

National Partners from AHLA join us to set the course for the Safe Stay® program.


Owner/Management Reception: Ohio’s Judicial Leadership
Often overlooked, but in many ways critically important to Ohio’s businesses and economy, judicial elections present the chance to determine the leadership of this branch of government. Ohio Supreme Court Justice Sharon Kennedy joins owners, management company leaders, and other executives for a private reception and intimate discussion of concerns facing hoteliers and the entire travel economy, including increased liabilities and legal actions for profit.


Ohio Stars of the Industry Gala Dinner - Diversity & Inclusion: A Necessary Conversation
Our collective commitment to diversity, inclusion and opportunity for all is being tested. Our industry has great careers, but needs to connect those with more people from different backgrounds and races. We need to examine our outreach and our service to other diverse populations, including individuals with disabilities and the LGBTQ+ community. This keynote discussion will feature thought leaders working for real change who will challenge us and help us consider the path forward.


Effective Communication: Speaking Each Other’s Language
Finding ways to allow communication to unify our teams has never been more important. Keynote Speaker Lewis VanLandingham discusses four basic behavioral & communication styles and how to identify them. By recognizing the strengths of each style, we can turn differences that often are a source of conflict into a source of strength for our team, and a means of building trust and influence.


Virtual Student Session: You’re Doing It Wrong.
What exactly are you doing wrong? Join us to find out! Learn from the experts what employers are looking for in an interview, faux pas that first-time jobseekers & interviewees commit, and how to make the best impression, even over a Zoom call.


Creating a Workplace They Never Want to Leave
This session focuses on building relationships, building teams, and developing them to create the type of environment where people don’t want to let the leader or team down, provide discretionary effort, and speak well of the organization.


Short-term Actions & Long-term Outcomes: A Diversity Horizon
The steps we take to address diversity, inclusion and opportunity must include immediate plans and actions to produce measurable results. Associates, clients, and the world won’t wait for change. While we need to keep long-term goals in mind, we also need to achieve mileposts in reaching new audiences, hearing new voices, and removing barriers. A panel of industry and partner representatives will help us focus on those immediate steps, while we think about the ultimate outcomes.


Business Contingency & Continuity
One pandemic lesson is that very few entities and organizations were as prepared for crisis and disruption as they thought. COVID-19 surprised the world economy in terms of its scope and rate of spread – but is it hard to imagine other scenarios, both global and local, that could have equal or worse impact on your operations? This action-packed session will include a tabletop exercise in disaster planning.


HSMAI Sales Track 



State of the Industry
In a world that has been disrupted in a way that was unthinkable a year ago, it’s essential to take a candid look at the health and prognosis of hotel & lodging and the travel economy. Every key performance indicator for hotels continues to lag, and national data shows troubling numbers for travel in the short-term. What do the numbers portend for 2021 and beyond?


Revenue Roundup
Revenue management is under the microscope. Gain insight from revenue leaders with different scales of operation on how they are shifting focus for 2021 and how that presents different challenges and considerations. Panelists represent upscale, independent properties to brand revenue management for a portfolio of 650+ properties, and everywhere in-between.


Revenue Management’s Finest Hour?
The pandemic presents unprecedented challenges to every hotel function including revenue management.  Revenue management is not only useful in periods of high demand, it can also help exploit the limited potential in a down market. Being able to make the right moves at the right time is the only way to win in a depressed market. This session will focus on what revenue management and the hotel in general should be focused on to get your organizations moving in the right direction.



ULO Track

ULO Logo 2018

ULO “Campfire” Reception
Mixing and mingling is a conference favorite pastime.The ULO Council is proud to host a compliant, safe reception for innkeepers and independent lodging professionals to connect with new friends and old around the “campfire.”


“Unique” Cleaning Challenges
Cleaning has always been an important part of operating a unique lodging property, but COVID-19 poses a whole new set of challenges. Join us as Durk Johnson with Vacation Rental Housekeeping Professionals addresses how you can maintain a heightened guest experience.


Marketing During a Crisis
How do you market travel to your property in a time when people have inhibitions about leaving the comfort of their home for some destinations? Learn how to pivot and take advantage of today’s new opportunities.


Protecting Your Business from Liability Threats – and other Hot Topics
Sam Lillard of the Fisher Phillips Law Firm will help unique lodging owners and operators navigate new legal threats, including Americans with Disabilities requirements, demand letters, human trafficking lawsuits and more. Bring your questions to take advantage of this opportunity to safely make your way through the swamp of legal challenges to your businesses.


2020 Annual Conference & Gala Speakers



2020 Exhibitor Toolkit -

Anything and everything you would need to know about exhibiting at the 2020 OHLA Annual Conference all in one place!

Download the 2020 Toolkit Here!

Exhibitors at the 2020 OHLA Annual Conference & Gala





CareWorks Comp



Evolution Energy Partners




IGS Energy




Motive CBD

Segar Consulting 

Signature Worldwide

Spectrum Enterprise


WVC RubixCloud

​2020 OHLA Annual Conference Sponsors -- Thank you for your support!


Presented by

Upshift Logo



Segar Consulting Logo Innovative Displays




CareWorks Comp TPA LandCare Logo
Spectrum New Logo




Heartland IGS Energy August 2020


Receptions & Activities

Eep 2 Color Logo No Tagline CareWorks Comp TPA
Motive CBD



Psav Rlogo Color


Ohio Stars of the Industry Naming Rights 

Afo Tm Logo Horz Tag Cmyk R Bms Cat Logo
Heartland Signature Worldwide
Procter & Gamble Motive CBD



Interested in being a Sponsor for our Annual Conference?

Help us prove that safe, compliant events can happen in person and be a part of the event itself! We have many sponsorship opportunities still available. Contact halle@ohla.org for more information!