November 11, 2025
8:30AM - 10:00AM

HSMAI Ohio Event - Likes, Shares & Strategies: A Social Media Marketing Panel

CoHatch Upper Arlington

1733 W Lane Ave, Columbus, OH 43221

Please note: This is not an OHLA event. This event is hosted by HSMAI Ohio Chapter. 

Though OHLA supports HSMAI Ohio, these are two different entities. HSMAI Ohio is the Ohio Chapter for the Hospitality Sales & Marketing Association International. It is an organization for individuals in specifically hospitality sales, marketing, & revenue positions that helps with education, networking, and career development. You can find more info here: https://hsmaiohio.org/

Register Online Here!

Additional Event Details -

Join us for an engaging discussion with industry experts as they dive into the latest trends, tools, and tactics shaping the world of social media marketing. From building authentic communities to maximizing ROI on every post, this panel will unpack the strategies behind the likes and shares that drive real results. Whether you're a brand builder, content creator, or digital marketer, this event will leave you inspired—and ready to level up your social game.

 

 

Sara Kear

Chief Marketing Officer

Condados Tacos

 

Sara Kear is Chief Marketing Officer at Condado Tacos. Her combined expertise in brand and digital marketing makes her a modern-day marketing maestro. For more than 15 years, she significantly advanced digital marketing in Columbus, Ohio serving as EVP of Marketing Services at Adept, advising CEOs and CMOs on brand growth strategies that delivered significant ROI. Now at Condado Tacos, she delivers exceptional customer experiences at every touchpoint, combining brand + marketing to cultivate a new generation of taco, tequila and margs enthusiasts.

 

 

 

Holly Hollingsworth

Director of Marketing & Training

Cogwheel Marketing

Holly is the Director of Marketing & Training at Cogwheel Marketing, where she manages digital marketing strategies for a portfolio of branded hotels, including Marriott, Hilton, IHG, Hyatt, and independents. In this role, she partners with hotel stakeholders to develop and execute comprehensive digital marketing plans that drive commercial success. Her work spans paid media, SEO, OTA marketing, and content optimization, with a focus on increasing online contribution and revenue performance. Holly also leads the company’s internal and external training programs, hosting client webinars, team training sessions, and thought leadership content to support education across the hospitality industry.

 

 

 

Jackie Murphy

Founder + Owner

Queen Bee Creative

 

Jackie Murphy is the founder of Queen Bee Jackie Creative, a social media strategy and content studio helping businesses stay visible, relevant, and connected. For over a decade, she’s worked with brands across industries—both B2B and B2C—with a special passion for hospitality.

Her client roster includes hotels, hospitality management, short-term rentals, and restaurants. From Reels to LinkedIn to day-of event content, Jackie helps brands grow by being social with intention.

 

 

Dena St. Clair
Stonebridge
Corporate Director of Digital Marketing and E-Commerce

With over 20 years of experience in the industry, Dena has held roles in the digital marketing space for hospitality since 2009. Technology-minded and not afraid to take risks, she has helped multiple management companies evolve their digital footprint, such as Concord Hospitality, Prospera Hospitality Services, Real Hospitality Group, and Stonebridge, where she is the Corporate Director of Digital Marketing and E-Commerce. Dena sits on the HSMAI Ohio Chapter Board and has been a founding member of multiple pioneering hotel brand committees for digital marketing.

 

Agenda

8:30am - 10:00am

8:30 AM - Welcome, Refreshments, & Networking
9:00 AM - Program Begins
9:05 AM - Panel Begins
9:50 AM - Audience Q&A
10:00 AM- Event Concludes

Event Description

Members - $35
Non-Members - $50

 

Nearby Parking

Complimentary parking lot on site.

Food & Beverage

Light breakfast refreshments will be available.

 

Recommended Attire

Business Casual

Relating to or denoting a style of clothing that is less formal than traditional business wear, but is still intended to give a professional and businesslike impression.

 

Cancellation Policy

No refunds after November 1. No shows will be billed.

 

Interested in Sponsoring an event like this one? Contact HSMAI Ohio President at njanysek@westincleveland.com