Earlier this year, we launched the multi-channel, multi-year campaign to raise awareness of our industry’s 200+ career pathways and help fill hundreds of thousands of open hotel industry jobs. The initial pilot in five markets saw high performance across digital platforms, with an average of 2K new visitors to www.thehotelindustry.com daily, and strong engagement with Spanish language speakers.
Building on these insights, we are doubling our ad investment, deploying enhanced digital strategies, and adding markets across the country. Primarily targeting job seekers aged 18+, Phase Two includes:
We encourage you to continue sharing employee success stories with us to eventually feature as part of the campaign. Please email your stories to email@example.com. Additionally, follow social media channels through @thehotelindustry.