Stephanie Sparks Smith, CHDM, is the CEO and Digital Matriarch of Cogwheel Marketing™️, a digital marketing agency specializing in the hotel industry. She developed Cogwheel Analytics, a business intelligence (BI) tool that consolidates data from various sources, enabling companies to discern trends and providing them with a benchmarking scorecard. Her team assists management companies in identifying marketing discrepancies between the brand and hotel levels, aiming to boost incremental revenue for their Marriott, Hilton, IHG, and Hyatt properties. Smith actively participates as a member of the HSMAI Marketing Advisory Board, where she has chaired committees focusing on Diversity, Equity, Inclusion (DEI), and Rising Leaders, in addition to holding a CHDM certification. A regular speaker at numerous hospitality events and conferences, she is also a partner and consultant at Cayuga Hospitality Consultants. Smith holds an undergraduate degree in Hospitality Tourism Management from Virginia Tech, an MBA from the University of Texas at Dallas, and an Advanced Revenue Management Certificate from Cornell.