10/16/2024

Suzie Balling

Vice President Revenue Strategy, Crescent Hotels & Resorts

Suzie Balling is a hospitality professional with 20 years of Commercial Strategy experience. She is an Ohio native, born and raised in the Northeast before moving to Columbus to attend the Ohio State University where she has remained since.

Suzie had the honor of starting her hotel management story at the Holiday Inn on Lane Avenue, where she worked as the Reservations Manager until the property closed in early 2009.  She moved on to assist in a variety of revenue leader roles with Indus Hotels, gaining Hilton brand knowledge and hotel-opening experience.  In 2012, Suzie took the Director of Revenue Management position with Crescent Hotels & Resorts at the Hilton Polaris, which acted as a springboard to her career with the company.

During her tenure, Suzie has honed skills across multiple brands and gathered market experience across many major metros in the US.  She partners closely with fellow Commercial leaders to manage a portfolio of over $250M in annual revenue.  Through adept understanding of a myriad of BI tools, Suzie excels in total revenue optimization, data analytics, distribution strategy, forecasting, tactical deployment, and shareholder relationships.  She also assists with Crescent’s internal training camp for new property leaders, along with acting as the Hilton-brand Revenue liaison for the company.

Suzie holds a Bachelor of Science degree in Hospitality Management from the Ohio State University; she is also CHIA- and CRME-certified with HSMAI.

Outside of work, Suzie loves to go on adventures with her teen daughter, spend time on the water at her family’s lake house in mid-state Michigan, or curl up with a good book.  She is an active member of her church, Grace Fellowship Jefferson Campus, and looks forward to RVing across the country once her daughter is in college.